The rapid integration of advanced technologies in consumer audio products is changing the industry on a day-to-day basis. New features like Active Noise Cancelling, Hybrid Noise Cancelling, and voice-controlled smart systems are hardy considered premium options anymore, but simply what customers have come to expect. This directly impacts audio testing on production lines, where precise measurements to ensure sound quality are more vital than ever. This demand applies to mid- and low-end products, too, leading to increased production line costs and potentially strained relationships between contract manufacturers and audio brands. To successfully adapt to this trend, both electronics manufacturers and test microphone manufacturers need to embrace customized measuring products and solutions as the way forward. In GRAS Sound & Vibration, we have successfully adopted customization as a core principle driving product development and innovation.

Balancing Innovation, Quality, and Efficiency: A Dialogue Between Audio Brands and Contract Manufacturers

The world of audio product manufacturing is a dance between innovation, quality, and efficiency. This blog post explores the interplay between audio brands and contract manufacturers, revealing how their goals align and diverge in the quest for excellence.

Over the years, many of our customization projects have turned into industry standards. By tailoring both technical specifications and form factor, as well as carefully considering where, how, and by whom the microphone will be used, we’ve succeeded in creating a number of bestsellers. Here are a few of our favorites.